emporio armani black dress a selection of wardrobe essentials in a colour palette that takes inspiration from the golden light of dawn and the subtle shadows of sunset Emporio Armani Black Ruffle Side

Just choose your favourite

With its focus on timeless style over short-lived trends and premium materials at sensible prices, COS' considered designs - from contemporary trousers, dresses, coats and knitwear to stand-out accessories, including bags, shoes and jewellery - are modern wardrobe classics.

"What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis," Bevil Conway, a neuroscientist at Wellesley College, told Wired's Adam Rogers

This A-line tulle wedding gown is the perfect choice for a garden ceremony, spring celebration, or any bride who wants to walk down the aisle like a petal caught in the breeze